What do we mean by "engage"?. In the dictionary "engage" is defined as "to take part or participate"
If you think about it ,it's not much fun talking to someone who just talks about themselves.
Say your business is a restaurant, rather than just reeling off your menu in your posts why not ask your followers what they think, their opinions etc
You want to build a relationship.
Think about what makes you like or comment on a post.
Facebook uses a system called Edgerank which effectively scores your post.
Edge means an impression on your newsfeed which would be yours or somebody elses post.
And the rank would be their order of importance.
Some of the factors which contribute to your Edgerank score are
How often you have interacted with your friends or followers ,frequency of posting, likes, comments and shares.
If your post is shared Facebook love this and will increase your Edgerank.
The next most important for your Edgerank score are comments followed by likes.
So while getting likes will help your post higher in the newsfeed, it is even better to have your followers comment or share.
If you posts appear higher you can get maximum exposure so remember the key is engage!
So to get your Facebook post seen.
Post Frequently
Encourage Participation By Asking questions or having competitions etc.
And have content that is as recent as possible.
Any questions then please get in touch!
Happy New Year!
Mike
While this is a very basic assessment of EdgeRank (which is a very complex algorithm), I fully agree that we should always encourage participation through our social channels, which will lead to more clicks, likes, shares and comments. That'll definitely help your EdgeRank.
ReplyDeleteThanks Nicholas I appreciate your comments.
ReplyDelete