In order to make money from email marketing you need to get people interested in opening your email first.
A good technique to get your emails opened is the use of a tilde [~} or a asterix{*} or dash{-}
If you for example put a tilde then a space your name another space and a tilde it makes your email stand out from the rest ie ~ John Smith ~
Also some email clients sort emails alphabeticaly and will put a symbol first so your email comes top.
